The Minister of Tourism & Transport, Culture & Sport, the Hon. Owen Darrell, JP, MP, attended Seatrade Cruise Global 2025, the premier international cruise industry conference, held from 7th–9th April at the Miami Beach Convention Centre in Florida. This prestigious event brought together over 11,000 attendees, including senior executives from more than 70 cruise lines and industry experts from 120 countries, providing Bermuda with a valuable opportunity to strengthen its position within the global cruise sector.
Reflecting on the experience, Minister Darrell emphasised the importance of Bermuda’s presence at such a pivotal industry gathering, stating, "Attending Seatrade Cruise Global 2025 provided Bermuda with the chance to be front and centre in conversations that shape the future of the cruise industry. It was important to share Bermuda’s strengths as a destination, build meaningful connections, and ensure our island remains a top choice for cruise lines and their passengers."
Seatrade Cruise Global served as the ultimate platform for networking, collaboration, and showcasing Bermuda as a prime cruise destination. Minister Darrell’s participation underscored the Government of Bermuda’s commitment to enhancing the island’s cruise tourism industry. By engaging with industry leaders and decision-makers, Bermuda sought to secure future cruise calls, foster new partnerships, and explore the latest innovations in cruise tourism. The event’s sessions on emerging cruise destinations, sustainability, and port development aligned with Bermuda’s strategic vision to enhance its cruise offerings and infrastructure.
A special meet and greet was held with Harry J. Sommer, President & CEO of Norwegian Cruise Line Holdings Ltd., following the State of the Cruise Line Industry opening panel session.
The second day at Seatrade Cruise Global was action-packed for Minister Darrell, who met with the movers and shakers of Carnival Cruise Line, Holland America Line, Seabourn Cruises, and Princess Cruises in one large brand meeting arranged to formally introduce him to their executive teams.
The Caribbean Tourism Organisation (CTO) was also in attendance at Seatrade Cruise Global, where Minister Darrell had the opportunity to meet with both the Chief Executive Officer and Chair of the CTO to discuss regional cruise tourism collaboration.
Minister Darrell’s attendance at Seatrade Cruise Global 2025 was a vital step in ensuring that Bermuda remains a competitive and attractive cruise destination. With cruise tourism playing a crucial role in the island’s economy, contributing significantly to local businesses, hospitality, and job creation, Bermuda must continue to stay at the forefront of industry trends. By engaging with key stakeholders, the Minister advocated for increased cruise traffic to Bermuda, supporting long-term benefits for the island’s tourism industry and local communities.